MASTERPLANNING
ECM GROUP
The Value of Masterplanning
Masterplanning is a holistic approach that involves an in-depth examination of a site’s current state and the strategic steps required to achieve the envisioned future. This collaborative process involves not only clients, but also various urban design professionals, with the aim of considering not only the present, but also the future requirements to the area. In essence, masterplanning is a crucial factor that distinguishes designs created by urban architects from those developed by building designers.
Masterplans serve as tangible statements, articulating the current state of a project or site, its future aspirations and the steps needed to achieve these goals. Successful masterplans are the result of a harmonious blend of client concerns and professional insights, presenting a unified vision. Flexibility and client involvement from the outset of the project contribute to a solid foundation, improving the likelihood that the plan will meet tomorrow's needs.
These plans typically encompass area history, development context and current conditions, including assessment of parallel recommendations, plans, designs and implementation strategies.